This year, 31 Boulevards is celebrating ten years in business.
31 Boulevards began as a distributor for Cambridge University Press in 2011, and subsequently played a consultancy role for Cambridge Assessment English. 31 Boulevards and Cambridge Assessment English jointly went on to realize a unique opportunity in the HK market for an integrated solution that could help parents and schools to adopt Cambridge English as an effective tool to improve English learning for primary and secondary school students.
The company then moved forward, sought to become even more versatile and started to assist the International Baccalaureate Organization to achieve their mission of creating a better world through promotion of high-quality international education to governments, organizations and schools in the region.
And from 2014, the business further diversified to include sending of students and teachers to summer schools and teacher trainings in the UK, USA and Canada, with an objective to transform and connect people and ideas around the world.
Everything went very smoothly until 2020 when the world faced an unprecedented global health crisis. We could never have imagined that the dreadful pandemic would eventually turn out to be a blessing in disguise, nurturing an exceptional opportunity which would otherwise had not been possible for 31 Boulevards.
During this period, demand for authentic online courses soared as face-to-face teaching became highly unpredictable due to all kinds of restrictions and rules. The pandemic at the same time ushered in an era of digital communication where everyone has come to feel comfortable working/learning from home and meeting each other over the internet. Geographic distances between countries all of a sudden evaporated when video communication became reliably strong.
We witnessed and embraced this abrupt change and put together partnerships from both HK and the UK, and developed Discover Life in the UK, an online programme designed especially for children whose families want to learn more about the UK. The programme incorporates knowledge of the UK, everyday English, and key skills needed by schools, aimed at helping children to integrate into the new culture as early as possible.
However difficult life might seem at present, this too shall pass. 31 Boulevards will continue to act as a change agent and help our stakeholders to transform through learning and knowledge.
We are looking forward to celebrating many more such anniversaries together.
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